This year’s Super Bowl teams have two of the most passionate fanbases in all of football, as the New England Patriots attempt to continue their dynasty with another Super Bowl championship against the Philadelphia Eagles. However, for marketers and advertisers, the real game is trying to make sure that their Super Bowl-related campaigns convert well, especially given the high cost to advertise during the big game. So what can marketers do to make sure that they are getting their messaging to the right audience, especially when the stakes are so high? In the case of the big game, you can use audience analysis tools to understand the fans each team.
Using audience analysis tools, like Synthesio’s Profiler tool, helps brands pull data on the personas of consumers online, which allows marketers to better target their campaigns. I decided to do this Super Bowl audience analysis, and below is what I learned about both fanbases:
This type of audience analysis can be crucial to marketers and advertisers as they can use the information to tailor their campaigns and messaging to make sure they resonate well with their audiences. For example, if you’re a sports apparel brand whose target audience is men in their 20’s, you can use this Super Bowl audience analysis to know that you will want to target Eagles fans. However, if you are an outdoor recreational retail store targeting an older audience, you should be focusing on New England Patriots fans.
Looking at a Super Bowl audience analysis can show marketers just how important audience analysis tools can be when trying to get the most out of every campaign. In the marketing and advertising industries, that’s the equivalent of scoring a game-winning touchdown!