Why C-level executives should use Social Media?
Everyone is on social media these days, but what about the C-level employees? Are the CEO’s of big multinational corporations present on social media? We are about to find out now.
According to a study conducted by CEO.com, 68% of Fortune 500 CEO’s do not have any sort of presence on social media.
Let’s try to analyse the top reasons for this.
- Time consuming: Execs are too busy to be tweeting/blogging all the time due to the nature of their work
- Social Media can be scary/intimidating: We live in the world where everything goes viral on the internet within a matter of minutes. One wrong tweet has resulted in employees being fired. C-level executives do not want to make such mistakes and hence refrain from using social media
- Resistance to change: Most executives do not understand the importance of social media and think that social media presence is relevant only for certain industries such as media and technology
The above mentioned notions are, however, not true. Social Media is a powerful tool and is the cheapest way to connect to your customers globally and hear their views. People want a CEO who is real and visible, who is available to reach out to, and they want to understand the CEO’s opinions and thought about the company and the product.
The key benefits of having a social media presence are:
- Trust building
- Can reach out to customers without spending any money
- Improvement in brand image
- More transparency
Some CEO’s are gaining millions of fans (and perhaps customers) by their strong social media presence. Here are some of the recent tweets by famous CEO’s:
However, some do’s and don’ts for C-level employees once they are on social Media include:
What do you think should be the social etiquette for CEOs engaging online? Share below.