Case study from #msmbc10 – Sentiment Analysis and Qualitative Research
The debate for sentiment analysis has led to the conclusion for many like Nathan Gilliatt that sentiment is something that must be analyzed by a person. At the Monitoring Bootcamp in London we included one case study from one of our clients that was able to benefit from human analysis.
There has to be someone behind it that can filter through your search returns to analyze the articles for sentiment both at a global and at a post level.
We’d like to share with you, then, one of the case studies that Michelle shared with the crowd at #msmbc10 to get your feedback and opinions on human-analyzed sentiment.
The case : one product, one spokesmodel, 2 countries, 2 languages