Synthesio Wins Global Nissan Account – Launching Massive Monitoring Project in 28 Countries
We’ve only just announced our 5th anniversary celebrations, and what better way to celebrate than adding a great client like Nissan to our roster.
Nissan has chosen Synthesio to manage their global monitoring needs, and will be working together to receive ongoing web listening with human analysis in various languages for 28 countries across Europe, the Middle East, and India. Services to be provided include customized monitoring dashboards with detailed geographic breakdowns, top influential websites & individuals, periodic qualitative insight reports, and more.
Synthesio’s goal with this project is to utilize their unique customized monitoring and research services to provide Nissan with high-quality social intelligence about its consumers, markets, and competitors worldwide, to better understand the brand’s strengths and weaknesses, improve marketing communications, and help give them an edge on the competition.
On the decision to work with Synthesio, David Parkinson, Digital Engagement Manager, Nissan AMIE stated, “We went through a very extensive vendor selection process, and were impressed with Synthesio’s sentiment approach (human plus technology) and the breadth of their offering – both in terms of global coverage, and the fact that they could offer listening and analysis through an easy to use query tool. Their engagement platform also gives us more options as we mature. We’re committed to using social and digital intelligence to improve the experience we offer our customers through our brand. The quality of the insights Synthesio has provided us with so far is excellent, and their service ethic makes them easy to partner with and work alongside.”
The automotive industry is far from new territory for Synthesio, having worked with the likes of Toyota, Volvo, Peugeot, and Honda on various projects, and we’re certain that leveraging this expertise will truly be a great asset for Nissan.
The Synthesio team is thrilled to collaborate with Nissan, and are looking forward to providing valuable insight to help elevate their brand to the next level.