Glastonbury Festival: Social Media Buzz, Aging Rockers and Kanye
Glastonbury is one of the most popular UK music festivals, not to mention one of the most popular ones globally, evidenced by the fact that it is the largest Greenfields festival in the world. If you were there, you probably had the five best days of your life living like in the mud of Glastonbury and seeing The Who, Lionel Richie, Roger Daltrey, Patti Smith, Florence and the Machine and many other great artists as well as Dalai Lama. But now that the Glastonbury Festival 2015 has ended and 177,000 exhausted festival goers have headed home to rest and reminisce about a memorable long weekend, we think it is a great time to take a look at all of the great social data around this festival.
What were people talking about?
Over the five-day festival, out of all online mentions, 77.9 % were associated with music itself. But as we all know, Glastonbury is also about the Fashion, which generated 7.8%, as well as the obvious travel issues that always occur around festivals, which was responsible for 6% of the online conversations.
Who was posting?
Popular among both females (38% of all online mentions) and males (64%), Glastonbury is not just for young people looking for a weekend of drinking, as it is a festival that increasingly caters for people of all ages. That said, the biggest group driving the online buzz were 18-24 year olds, yet we recorded older age groups actively posting as well. With the average age of headliners getting older every year, from 29 in 1997 to 43 this year, we anticipate that over the next few years the older age groups will be driving a lot more buzz than they did previously. Closing the festival was 71-year-old Roger Daltrey of the Who. Hours earlier Patti Smith, 68, and Lionel Richie, 66, has drawn the biggest crowd to the Pyramid stage this year.
What artists drove the social buzz?
Kanye West – Out of all Glastonbury online conversations, 37.8% were generated on Saturday, with the number of mentions increasing just before 9.30 pm, when the self-proclaimed “greatest living rock star on the planet,” was about to appear on the Pyramid stage. To read more about Kanye’s headline booking controversy, and his crowd-dividing performance, click here.
Foo Fighters – the peak of online conversations (red color is negative sentiment) arrived before the actual festival started. On June 17th, the Foo Fighters officially cancelled their headline slot performance after frontman Dave Grohl broke his leg in an on-stage fall (or should we say off-stage fall?) at a concert in Sweden. Despite the fact that he finished that show, it doesn’t seem like the Glastonbury crowd showed him much sympathy as they were clearly unhappy that the Foo Fighters cancelled their performances.
Were you at Glastonbury this year? If so, let us know what you thought and what you were posting about!