ICYMI: This Week in Social Media and Marketing
Synthesio’s weekly roundup of trending social media marketing news is here. See what made the headlines and catch up on the industry’s hot topics:
Social media giants Facebook and Twitter are in a race to win the rights to show conventional TV programs, according to a report in the New York Post. Both companies have approached programmers about a possible agreement as they battle each other to deliver streaming video to their users, the report says.
Heineken launches new campaign for Rugby fans via Marketing Interactive
Extending the reach of its Rugby sponsorship, Heineken together with its agency Rothco, has opened an online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. The club will recruit and connect supporters from around the world. Furthermore, registered members will be given rewards and also be entered into the members’ lottery for match tickets. The club aims to become a fans’ community filled with recommendations on the best pubs to experience matches and the inside track on cities for upcoming away fixtures.
A tiny village in central Romania is enjoying a huge spike in attention thanks to an unlikely person: Snoop Dogg. The U.S. rapper was in Bogotá, Colombia, this week when he posted a selfie on Instagram. He presumably meant to tag his location in the South American city, but instead checked in at Bogata, Romania, a small village in the center of the Eastern European country.
A judge’s verdict in Pennsylvania may mean more employees will be tweeting out gripes about their employers. According to ABC News, an administrative judge just ruled that Chipotle is at fault for firing an employee after he tweeted a negative comment about working there. James Kennedy, a 38-year-old war veteran, took to Twitter early last year after a customer tweeted a thanks to Chipotle for offering free food on January 25. Kennedy responded to the tweet, “@ChipotleTweets, nothing is free, only cheap #labor. Crew members make only $8.50hr how much is that steak bowl really?” After a supervisor showed Kennedy the company’s social media policy — which states that an employee cannot make “disparaging, false” statements about Chipotle publicly — the tweet was removed by the disgruntled employee.
Cookie Monster doesn’t have time for this! The adorable cookie-loving star loses his patience in a new commercial for the iPhone 6s, which teases Apple’s hands-free Siri feature. Luckily, the personal voice assistant keeps him company. The beloved Sesame Street character is busy whipping up (what else?) cookies in the kitchen for the cute video. The only problem? The delicious treats take much longer than one minute to bake!
Cadbury is first UK confectionery brand to use new Snapchat ad platform via Marketing Magazine
Cadbury Creme Egg is set to become the first UK confectionery brand to use the Snapchat ‘Sponsored lenses’ platform. Tomorrow (12 March), available for 24 hours only, the special filter will allow Snapchat users to give their selfies a Cadbury Creme Egg twist. Those using it can create images showing Cadbury Creme Eggs spilling out from their mouths finishing with an explosion of the famous Cadbury Creme Egg ‘Goo’. Conceived by Elvis, the initiative is the latest iteration of the ‘Have a Fling with a Creme Egg’ campaign. The campaign was established in 2013 and is part of a wider drive aimed at boosting brand and product love in the lead-up to Easter. Part of this initiative was the Cadbury Creme Egg Café, which closed its doors on Sunday 6th March after being open for business for seven weeks. The Café raised approximately £15k for the Prince’s Trust – a Cadbury Foundation partner – from the ticket and food sales.
Check back next week for all-new social media and marketing headlines.