ICYMI: This Week in Social Media and Marketing

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ICYMI: This Week in Social Media and Marketing


Each week, Synthesio pulls the top social media and marketing stories that are trending on the internet. These stories range from updates on Twitter to new advertising campaigns to hot topics trending on social media. Below are these weeks top stories to catch up on.


Winter Storm Jonas 2016: How To Prepare For Possible Blizzard As JoBro Memes Go Viral via International Business Times

As much as 12 to 24 inches of snow could cover the northeast, the National Weather Service said. Up to 50 million people could be affected by Winter Storm Jonas, which has the potential to cancel and delay flights and possibly close roads and schools. The storm gets its moniker from the Weather Channel, which has taken to naming storms over the past few years.


Netflix’s Making a Murderer: the internet loves a mystery it can’t solve via Vox
When the Boston Marathon bombing occurred in April 2013, the unknown became a great equalizer. News organizations, police chiefs, the FBI, people on the scene, people watching news coverage from their living rooms — no one had any idea what was going on. Then people began to check the internet. The internet and its crevices — specifically social media platforms and forum-based websites like Reddit — become a magical place when something big happens, for better or for worse. Photos and theories are posted. Twitter brims with 140-character descriptions of the scene or event. And in the case of the Boston bombing, a Reddit forum called “Find Boston Bombers” became a go-to place on the web for aggregating, sorting, and quantifying information related to the attacks.


Facebook makes an app that tries to bypass China’s censors via CNN Money

A tweak that Facebook made to its Android app could allow mobile customers in restricted places like China and Iran to connect to the social network. It’s a big step forward for human rights activists — and it could greatly expand Facebook’s reach into countries where its services are banned. China and Iran have a combined population of 1.4 billion people, potential Facebook users that are otherwise off-limits. Facebook doesn’t say it updated the app specifically to reach people in China and Iran. But the new feature attempts to circumvent censorship on cell phone networks — and that’s really only useful to people living under authoritarian regimes.


Facebook Just Launched Its Own Version of Twitter’s Moments, but Just for Sports via Adweek
The imitation game between Facebook and Twitter continues. Facebook this morning launched Sports Stadium, which at first glance appears to be its own version of Twitter’s Moments, but specifically for sports. As with Moments, Facebook Stadium is part of the larger platform, but it doesn’t have its own button like Moments does. Instead, users can find Facebook Sports Stadium by searching for a game they’re interested in.


Domino’s lands on Snapchat with ‘Dough to Door’ campaign via The Drum
Domino’s Pizza has added another slice to its social strategy with the debut of its own Snapchat channel. Launching with a short film ‘Dough to Door’ which will play across the platform for 24 hours as a Snapchat Story, the campaign was created by Iris and is set to go live today (20 January). The video follows the journey of a delivery driver who encounters a series of obstacles in his mission to get pizza to a customer including an alien invasion. Viewers will be shown a sequence of random letters throughout the film that contribute to a unique discount code which can then be used to place an order online.


Adele + James Corden + Carpool Karaoke = Social Media Gold via AdAge

On last night’s “Late Late Show” on CBS, host James Corden invited Adele to take part in his recurring Carpool Karaoke segment in a much-hyped appearance — and of course Adele didn’t disappoint. We have to assume that productivity in offices across the world will take a serious hit today as those who missed the broadcast catch up by watching the glorious, ridiculously entertaining segment, which runs nearly 15 minutes, online at their desks.


Have a story you’d like to submit for next week’s post? Tell us in the comments section below!

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