Join Synthesio at IBB International’s Next Generation Social Media Conference in Amsterdam

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Join Synthesio at IBB International’s Next Generation Social Media Conference in Amsterdam


Synthesio is proud to be speaking at and sponsoring the IBB International’s 2nd pan-European Event Next Generation Social Media.

The Conference is broken down into 2 days, the first of which will be a Social Media Summit not to be missed !

Day 1: Social Media Strategy Summit, May 19th

Summit speakers will discuss :

  • Global and local social media strategies
  • Turning social media acquaintances into customers
  • Getting management  to buy in
  • Driving real returns from social media
  • Measuring ROI with social media metrics
  • Defining Social PR, Online Reputation & Branding for competitive advantage

Speakers include :

/></td> <td width= WENDY GOLD
Regional Head PR & Corporate Communications EMEA,
Microsoft Consumer & Online
/></td> <td width= DR. TONY DE BREE
Entrepreneur , Change & Innovation Consultant,
/></td> <td width= PHILIPPE BORREMANS
Chief SMO (1st European Social Media Officer),
Van Marcke Group of Companies
/></td> <td width= JEROEN COENEN
Social Media Manager Worldwide Digital Strategy,
Corporate Marketing, Hewlett-Packard Company
/></td> <td width= ANDREAS BARTELS
Head Media Relations, Lufthansa

Fabio de Bernardi, a Senior Account Manager at Synthesio UK, will be speaking on

Taking Customer Engagement to a whole new level

Using Orange as a case study global scale community management, this presentation will inform you about community managers and the new customer service teams, including :

  • Self regulation: customer engagement nirvana
  • How one online response is read by 9 web users on average

Day 2: Social Media Workshops, May 20th

You will have the choice among 9 workshops, broken into 3 rounds

Round 1 :

  • Social Media Policy-Audit
  • Social Media and Integration into your CRM Systems
  • SEO, Content Marketing Tactics & Social Media

Round 2 :

  • Employment Engagement & Social Media
  • Social Media Market Research & Analysis
  • Video Marketing

Round 3:

  • Crisis CommunicationS & Social Media
  • Social Games & Advertising
  • Mobile Social Media Marketing

Get the entire program here and get your ticket today !

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