What You Can’t Miss at Marketo’s Marketing Nation Summit 2015
It’s day two of Marketo’s Marketing Nation 2015 at Moscone West in San Francisco, and as a proud standing Marketo LaunchPoint partner we are excited to announce our new integration! (Check out the full press release here). We couldn’t be more excited to join the fun and informative sessions and events over the next couple days.
Along with many amazing expert-led sessions, there will also be keynotes today with Marketo’s Chariman & CEO, Phil Fernandez; Arianna Huffington, President & Editor-In-Chief, The Huffington Post; Salman Khan, President & Editor-In-Chief, The Khan Academy, and special guest speaker, John Legend – yes THE John Legend.
As global leaders in the Social Intelligence industry, we decided to compile a list of the best sessions for optimizing your social strategy. So without further adieu, here are the can’t miss social media driven sessions for #MKTGNation 2015:
Winning with Social: Driving top of funnel leads with Marketo & Twitter
- Date/Time: April 14th at 2:00pm
- Location: 2022/2024
Engaging customers on Twitter is no longer a challenge. To succeed on this social channel, demand generators need to understand how prospects behave on the site and latch them on before directing them to the brand’s action page. In this session, you will learn 3 ways to enhance your social strategy by driving top of funnel leads from Twitter directly into Marketo, see how easy it is to set up this integration, and understand how to engage your customers better on Twitter with Marketo.
The Engaged Leader: A Strategy for Your Digital Transformation
- Date/Time: April 14th at 3:00pm
- Location: 2006/2008
Join a special session with Altimeter founder and bestselling author, Charlene Li, as she explores the evolving role of leadership in the digital workplace. Social and collaboration technologies have revolutionized the very idea and nature of relationships, including those between leaders, their employees and the outside world. In this session, you’ll learn how embracing technologies to listen, share, and engage can transform you and your organization into a true digital leader.
A Facebook View of Personalized Marketing at Scale
- Date/Time: April 15th at 3:30pm
- Location: 2006/2008
Facebook is making business personal in an omni-channel marketing world. Learn how to unlock the full potential of your marketing with the power of data. Realize how you can segment your audience and deliver relevant messages to that audience at the right time and right device.
Now for our gratuitous plug, be sure to stop by the Synthesio booth (booth #34) and check out our Marketo integrated Social Intelligence platform in action – and yes, you can pick up some cool giveaways and conference swag.
Can’t be at the Marketo Summit in person today? Be sure to follow the conversation using the hashtags: #MKTGNATION