Top Takeaways from Social Media Marketing World 2016

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Top Takeaways from Social Media Marketing World 2016


Last week, we had the opportunity team up with our strategic partner, Ditto Labs, and sponsor one of the most exciting social marketing events of the year, Social Media Marketing World in San Diego.

Apart from networking with fellow social marketing enthusiasts and showcasing our Social Media Marketing World Command Center, we also did a little of what we do best – we monitored and gathered social data around the event. Take a look below at some interesting insights gathered around the top topics, speakers and influencers driving the SMMW conversation on social media.

Top #SMMW16 Topics

SMMW Topics

Top #SMMW SpeakersSMMW Speakers

Top #SMMW InfluencersSMMW Influencers


Top Takeaways

How Big Brands Are Using Social Influencers to Gain Massive Reach









For further reading on influencer marketing, check out our ebook, The Power of Influencer Marketing.

How to Organize Cross Functional Marketing Across the Business






Testing, Hustling and Outrageous Transparency in the Digital Age



Measure, Manage and Attribute: Practical Social Media Analytics



It’s important to measure, manage, and attribute the success of your social data. How are you measuring progress? In our ebook, Turn Big Data Into Insights, brands are able to learn the ROI of their social efforts.

How to Create a World-Class Social Care Program: 8 Building Blocks



Interested in learning how to successfully create a world-class social customer care program? Synthesio and Ditto Labs have an upcoming webinar, Understand Visual Social Intelligence: Learn how to use powerful social media listening techniques to better serve your customer in real time. Click here to register.


Twitter Marketing: How Big Brands Get Even Bigger Results



Thanks to everyone who stopped by our booth throughout the conference and engaged with us on social media. Keep on tweeting and we’ll see you at #SMMW17. Also, be sure to check out Ditto’s latest blog post, Instagram Photo Highlights from Social Media Marketing World.

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