Social Media Week NY Day 3 Takeaways
Day 3 of Social Media Week New York was filled with data and content information. From statistics to quotable moments to interesting strategies, here’s what we pulled from Day 3 of Social Media Week new York:
This storytelling Social Media Week New York sessions was lead by Claudia Malley, the Chief Marketing Brand Officer at National Geographic. She covered storytelling and how it is important for a brand to have relatable content and content that will drive an audience. One important term she stated was “We need to make sure content is where, when and how the consumers want it.” It is important to know your audience. With the new digital age, magazines are not how people consume news – it’s social. Key takeaway: Be relevant. Be relatable. Be timely. The hashtag to follow along with information from this session is: #SMWNatGeo.
Did you know that 87% of Pinterest users make purchasing decisions based on what they find on the platform? Or that 39% of Pinners have replaced search engines with Pinterest? In this session, we learned about Pinterest and how it connects brands with social media. Through Pinterest’s conversion data metrics, brands are able to measure their ROI from social media. Key takeaway: Keyword targeting is really important. The hashtag to follow along with information from this session is: #SMWNYCAdaptly.
“Content: You are competing for a consumer’s attention” said Pat Connolly of Conde Nast in Accenture’s “Content: A Brand’s Most Essential Resource” session. In this session, we learned how to bring in the voice of customers to content and keeping our brand’s voice authentic. Be the brand that people want to follow. Key takeaway: Prioritize where to focus and humanize your brand. The hashtag to follow along with information from this session is: #SMWAccenture.
Customer service in today’s world of advanced technology, data and digital platforms, we must measure our efforts and respond in a timely and authentic manner. When a customer wants to contact a brand today, they turn to social media and not a customer service hotline. “Five to ten years is an eternity in today’s space” said Justin Norwood of IBM. The customer service strategies that were relevant ten years ago may not be relevant today. Key takeaway: The hashtag to follow along with information from this session is: Use technology to understand what people want. #SMWCustomerExperience.
With companies like Spotify, they benefit and are ever-developing from data. So, how do we make our content more shareable? To our benefit, we are able to measure our social efforts through data. In this session, Roger Frankel (the Creative Director at Spotify) stated, “Data drives the evolution of a platform.”Key takeaway: If content is God, data is religion. The hashtag to follow along with information from this session is: #SMWSpotify.
Thanks for following along with our notable information from Social Media Week New York