Highlights from the Social Media Monitoring Forum 2014 in Munich
Last week, Synthesio sponsored and presented at the Social Media Monitoring FORUM 2014 in Munich #somofo14. Our team had an exciting opportunity to share our vision around the future of Social Intelligence for enterprise level brands, to an engaged and dynamic audience.
The main theme of this year’s Social Media Monitoring FORUM 2014 was around the success factors for implementing a Social Media Excellence program within your organization.
In his #somofo14 presentation this year, Synthesio Global Accounts and Partnerships EMEA, Nicolas Saintagne, focused on how to put social into the DNA of your business, turn social insights into strategy and develop clear Key Performance Indicators to effectively measure the impact of social marketing activities.
We also had the pleasure to welcome Ben Schneider, Research Director at Edelman Berland, who educated us on “War Rooms” – the Synthesio fuelled social media command centers that agencies use in times of client crises, to route issues and engage.
There were many wisdom packed, fascinating sessions from Social Intelligence thought leaders from the EU region and beyond, throughout the two day event. For example, Benedikt Köhler, Chief Data Scientist at YourSocialArt explained how we can now use the colors in Flickr pics to forecast the weather.
In case you missed our presentation this year, take a look at our new ebook that will help you create Key Performance Indicators that will scale across the enterprise.