We’re Headed to Austin for Spredfast’s Smart Social Summit!

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We’re Headed to Austin for Spredfast’s Smart Social Summit!


The Synthesio team is getting their bags packed and ready to go, for Spredfast’s Smart Social Summit in Austin! At the annual Smart Social Summit, more than 700 social media leaders from every industry gather in Spredfast’s hometown of Austin, Texas. This year’s summit is taking place October 16-18 at the W Hotel.

Smart Social Summit is widely recognized as one of the best social media conferences due to Spredfast’s ability to bring the world’s largest brands, agencies, and media companies, together in an intimate setting to solve practical problems and forge meaningful relationships. From the opening reception at the Austin City Limits Music Porch and Michelle Obama’s keynote to all of the great sessions and networking in between, we know it’s going to be a great couple of days.

Interested in seeing Synthesio’s approach to smart social? Stop by our booth for a live demos of our Social Intelligence platform and tools. We’ll also be pitching out data and interesting moments live from the event; catch us on Twitter to follow along with the conversation.

Want to make the most of your time at the summit? Here are our top picks of a few of the Smart Social Summit sessions we are looking forward to the most. Hope you have an awesome time!

Taking Responsibility for Brand Protection & Reputation on Social

Tuesday, October 17 • 11:40am – 12:25pm
If brand love is the opportunity, brand protection, and reputation is the responsibility. Let’s face it: your social universe needs to be governed—across teams, across geographies—at all times. Brands are no longer in control of their own reputations, making it critical for enterprises to maintain their digital presences in a clean, engaging way. Join these enterprise brands as they discuss how they manage complex social operations and protect their brands on digital channels.

A Moderated Conversation with Michelle Obama

Tuesday, October 17 • 12:45pm – 1:45pm
A session with the Former First Lady of the United States. I mean, how could you not?

Can data solve the world water crisis? We think so!

Tuesday, October 17 • 4:45pm – 5:15pm
charity: water has raised $250 million and become one of America’s most trusted nonprofit brands by using social media to create a deep sense of connection between donors and beneficiaries. Chief Global Water Officer, Christoph Gorder, shares a fascinating view into a grassroots movement built on transforming abstract data into meaningful human experiences.

Change Management: How to Transform & Perform in the Face of Change

Wednesday, October 18 • 10:30am – 11:15am
This is the first of four opportunities to discuss change management with your peers. Change is the only constant in the fast-moving world of social media. As an organization, how are you evolving your talent, projects, and priorities to keep up? This workshop will dive into the intricacies of introducing and managing change in your workplace.

Buying on Belief: Brands That Do Good, Do Well

Wednesday, October 18 • 10:30am – 11:15am
Consumers today prefer to purchase from socially responsible brands. But the trend goes beyond preference into principles: 57% of consumers will boycott a brand that doesn’t share their social beliefs. Brands have become far more than just a logo or product—brands must be human in order to connect and relate with consumers. How do you address an issue that consumers care about while still staying authentic to your DNA? Join these brands as they share how they’ve paired a compelling cause with their line of work to create good for the world and good for their business. How did brands like Lokai or TOMS become such phenomenons? Learn in this session.
Will you also be at Spredfast’s Smart Social Summit? Shoot us an email at hello@synthesio.com or stop by our booth to get in touch with us. Hope to see you there!

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