SXSW Goes Global on Social Media

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SXSW Goes Global on Social Media


Last week, thousands of SXSW conversations took the twitterverse by storm. The biggest technology and culture festival of the year started last Friday, March 07, and ran straight through to last Sunday, all over downtown Austin.

The social media buzz surrounding the conference has impressively reached new heights – this year’s festival drew over 2.2 million mentions on social media from around the world.

At Synthesio, we eagerly jump on the opportunity to track global conversations around an event of this magnitude with such a web frenzy surrounding it. So, we decided to take a sip from our Twitter Firehose and provide you with a snapshot of the tremendous global buzz around SXSW.

Top SXSW Stats

Over 2.2 million tweets in 10 days!

Massive global buzz in 36 languages across more than 200 countries

Most Popular SXSW Topics: 

  • “Joe” at #SXSWFilm
  • “Break Point” at #SXSWFilm
  • Lady Gaga at #SXSWMusic

Top 3 Countries: 

  • United States – 1,078,409
  • United Kingdom – 69,148
  • Canada – 42,998

Check out the infographic below for the FULL breakdown of global reach of SXSW on Social Media, or check out Social Times’ take on it in their recent post 


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