Synthesio Ranked #1 for Social Media Data Quality in WebLiquid’s Guide
We’re delighted to announce that we have just been recognized as the best social media monitoring provider for social media data quality in WebLiquid’s 2012 Social Media Monitoring Tool Buyer’s Guide.
WebLiquid is a forward-thinking communications agency that publishes a well-respected annual buyer’s guide to social media monitoring tools. A comprehensive review of the best enterprise-level social media monitoring tools on the market, it aims to helps companies on both client and agency sides decide on the best offering for them, from a selection of the top 5 providers – whittled down from an initial pool of close to 60 vendors. We were chosen for the top 5 alongside Radian6, Brandwatch, Alterian SM2 and Mutual Mind.
In order for companies to get the most value out of social media monitoring, it is essential that the data they receive is of the highest quality. In this second edition of the Buyer’s Guide, there is a recognition that social media data quality is now paramount as awareness has become widespread, the technology progresses and the social media monitoring market begins to mature. The guide also evaluates Query Setup, Ease of Use, and User Experience.
WebLiquid’s initial analysis of our DIY offering is that it is “an extremely flexible tool all around” and in a Data Quality comparison with the other vendors, our tool returned the highest number of mentions, together with the highest overall percentage of clean data (95%) and the lowest percentage of spam mentions (just one piece of spam snuck through), irrelevant mentions and duplicates. They even go as far as to say “Synthesio’s data quality is exquisite”!
We’ll close on a quote from WebLiquid’s in-depth evaluation of our offering: “…It’s clear that Synthesio’s DIY tool is the perfect candidate for those users who like to have full control over the entire Word of Mouth monitoring process.”
Once again, we’d like to thank WebLiquid for their tireless work in analysing our crowded and fast-moving market and providing a valuable unbiased service for those seeking their next listening tool.