Synthesio Names Catriona Oldershaw Director of UK unit

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Synthesio Names Catriona Oldershaw Director of UK unit


Experienced Marketing and Communications Expert to Focus on Expanding Synthesio’s Presence in the UK

Synthesio, a European-based international web monitoring and research company, has just announced Catriona Oldershaw as its UK Director, effective immediately. Ms. Oldershaw brings to Synthesio 15 years of experience in the marketing and communications sectors and will be in charge of UK relationships.

Synthesio CEO and Co-Founder Loic Moisand said, “Catriona has a strong background in developing new business within digital marketing agencies. I’m confident Catriona will hit the ground running and bring a strong knowledge of the UK market to best serve Synthesio’s ambitious goals”.

Catriona Oldershaw has a track record of working in the Technology and B2B sectors. She has previously held senior account management and marketing roles at Buckingham Design Associates, Metia, AvantGo, and Telecom Mobile in New Zealand.

Social media is becoming increasingly important for brands as they realise the risks and potential of engaging with consumers online, and the necessity of knowing what consumers are saying about them. Synthesio allows international brands and agencies to monitor their online reputations, what people are saying about their brands and why, as well as to discover influential sites and people. Originally from New Zealand, Catriona Oldershaw is expected to be a fitting addition to the international team.

For additional information contact:

Michelle Chmielewski

About Synthesio

Synthesio ( is a web monitoring and research company that monitors online conversations in 30 languages and over 120 countries for international brands and agencies. Founded in 2006, they deliver high-end solutions with real-time dashboards and in-depth reports. With their proprietary technology plus a team of international native knowledge experts, the combine technology and human analysis for a comprehensive understanding of companies’ online reputations.

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