The Tenth Day of Blogging – Provide an Awesome Interactive User Experience
Please note that this post is a part of our holiday-inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with October:
This past October, Mercedes-Benz kicked off one of the interactive user experience campaigns Instagram has ever seen. The campaign is called the GLA Car Builder.
By going to the new GLA Instagram page, you are taken on a guided journey inside Instagram to explore and customize your new car. Built by agency Razorfish, the builder takes advantage of Instagram’s linking capability, using hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof, and grill of your dream car.
While the GTA model itself is targeted at a younger audience who spend a lot of time on Instagram, this campaign is a perfect example of a brand reaching the right people in the right place.