The Chelsea Flower Show 2015 Blossoms Across Social Media
Last week, the RHS Chelsea Flower Show provided us with the amazing opportunity to admire the work of leading garden designers including Dan Person, Jo Thompson, Adam Frost, James Basson and many more. The event held since 1912 by the Royal Horticultural Society (RHS) in the grounds of the Royal Hospital Chelsea in Chelsea, London, is the most famous flower show in the United Kingdom, and perhaps in the world, attracting visitors from all continents.
We already know who won the Best Show, Artisan and Fresh Garden categories including the BBC / RHS People’s Choice Gardens Awards plus all the medal winners. You can check these by clicking here, but which garden created the most buzz on social media?
At Synthesio, we decided to take a look into social listening insights around all gardens as well as to see what people were talking about in regards to the RHS Chelsea Flower Show in general. Here are our findings:
Which gardens generated the most online buzz?
Show Gardens: Even though, the garden inspired by Prince Harry’s Sentebale charity in Lesotho missed out on the Best Show Garden Award as well as a gold medal, it received the BBC / RHS People’s Choice Show Garden Award and on social media also ranked as a top garden in the same category with 24,6%, followed by the Laurent – Perrier Chatsworth Garden with 18,1% and the M&G Garden – the Retreat with 13,6 % share of voice.
Fresh Gardens: The Breakthrough Breast Cancer Garden won the RHS People’s Choice Fresh Garden Award and on social media also generated the most interest with 31, 9%, followed by Dark Matter Garden for the National Schools’ Observatory with 16,7% share of voice, which also won the Best Fresh Garden Award.
Artisan Gardens: The Breast Cancer Haven Garden won the RHS People’s Choice Artisan Garden Award, but on social media came 2nd with 22,9% share of voice with the Brewers Yard Garden with 35,2% share of voice winning on social media.
What were people talking about?
With more than 37,400 online mentions around the RHS Chelsea Flower Show there were a lot of topics that were generating interest on social media:
“The Sentebale – Hope In Vulnerability Garden” – as we can see from the insight tree a lot of online conversations were happening around the garden designed by Matt Keightley that was inspired by Prince Harry’s Sentebale Charity in Lesotho founded to provide support to children living with HIV. We can also read out the “royal” wording, which relates well to the fact that this year, there was quite a reunion at the Chelsea Flower Show for members of Britain’s royal family as The Queen, Zara Phillips, Prince Charles and others stopped by to show their support for Prince Harry and his exhibition.
“Telegraph Garden”- the gold winning at the RHS Chelsea Flower Show Garden and sponsored by Telegraph was inspired by the designer’s – Marcus Barnett – love of the Dutch De Stijl arts movement that you can also find this mention in the word cloud below based on the topics that were generating the most interest around the Telegraph Garden.
“The Fragrance Garden from Harrods – Heart Notes” – a lot of online conversation were happening around the garden designed by Sheena Seeks and sponsored by Harrods. The garden is a celebration of perfume through the medium of flowers and was inspired by the process in scent creation.Taking the art of perfume making as its theme, the concept garden was reflecting the cross-fertilisation of nature and science, as well as traditional floral perfumes.
Top # RHSChelsea or #Chelseaflowershow Influencers – were you one of them?
We also found out a little bit about the interests of people that were tweeting around the RHS Chelsea Flower Show and apart from the GARDEN and DESIGN as obvious main interest topics, there were posters with interests in fashion, writing, art as well as business.