On The Third Day of Blogging: Influencer Marketing

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On The Third Day of Blogging: Influencer Marketing


Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with March:

Ellen Degeneres Oscars Selfie Social Media MonitoringLong before Kim Kardashian ever “broke the internet,” in the month of March, the social media world (and the entire internet for that matter) belonged to Samsung and Ellen Degeneres. If you didn’t see, or somehow didn’t hear about, her “oscars selfie,” then you definitely aren’t on social media. There isn’t much more left to say about this incredible moment in influencer marketing history that hasn’t been said. However, we should state that obviously it is not easy to be able to have the access to Ellen Degeneres and the Oscars as a platform for your influencer marketing, but the point remains that it is important to identify who your influencers are and how can you work with them to make the biggest splash for your brand.

Just for fun, some stats about Ellen’s “selfie:”

  • It is the most retweeted selfie of all time
  • It garnered more than 1 million retweets in only 45 minutes
  • It has genereated almost 3.4 million retweets to-date
  • It has been favorited over 2 million times

What do you think of our choice for March? Leave a comment below and let us know.

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