Top Social Intelligence Webinar Takeaways
Last week, we had the pleasure of hosting not one Social Intelligence webinar, but two Synthesio exclusives! We provided our audience with a deep dive into many new strategies and actionable tips for leveraging Social Intelligence.
For our first Social Intelligence webinar on March 8th, we hosted a Behind the Scenes of a Cosmetics Influencer Marketing Campaign webinar that featured Latasha James who touched on her experience as a cosmetics influencer and Arthur Aurientis, formerly on the Global Media and Management team at the Chief Digital Office at L’Oréal. In addition to our panel of speakers, we had Mehdi Boufous (VP Growth at Octoly) and Margie Strickland (Director of Analytics at Synthesio) who talked about their experience working first hand with measuring the success of influencer marketing campaigns.
Here are three key takeaways from our Cosmetics Influencer Marketing webinar:
- With the expansion of social media, brands don’t have a choice of whether or not they’re going to be active on social media. The focus is now on increasing brand visibility and engagement on social media.
- The growth of social media data is aligned with number of active users. This means that there are constantly new public facing, uncensored conversations for your brand. Brands are faced with new business insights about your products, customer care or even brand messaging from social media everyday.
- Engagement Rate (comments, likes, shares) is a common, accurate KPI for many brands because it shows how engaged your audience is around your content and campaigns.
- Brands are able to easily connect with brand influencers because many times they have their contact information directly in their profile.
- When trying new products, influencers make sure they align with what their followers and viewers want to hear about. Find influencers that make sense to your brand.
For our second Social Intelligence webinar on March 9th, we hosted a How to Build a Customer-Centric Social Organization webinar with Advertising Age and our client, Aetna. In this webinar, we had John Murphy (Director of Social Media at Aetna) and Greg Roth (our Vice President of Global Marketing at Synthesio) discussing top strategies for understanding and optimizing marketing initiatives across your entire organization, instead of staying siloed to one department.
Here are three key takeaways from our Customer-Centric Social Organization webinar:
- Six of the most common Social Intelligence use cases include brand health, crisis management, campaign analysis, market research, customer care and API & integrations.
- In a 24/7 public-facing organization, like Disney, it’s crucial to have a Social Intelligence crisis management plan in place to monitor and handle potential situations that can cause liabilities.
- Social Intelligence allows brands to measure the impact of influencers and spokespeople for your brand and directly connect conversations to sales. You can then analyze and see if their audience is the audience is your target.