ICYMI: This Week in Social Media and Marketing

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ICYMI: This Week in Social Media and Marketing


At Synthesio, we want to make sure you’re up-to-date on all things social media and marketing related. We’ve got you covered with a few of the top conversation-starting stories for your weekend dinner parties and networking events. In these weekly series, we will highlight the top stories that are drawing a lot of buzz on social media, blogs and news outlets. Get excited for our weekly feature “This Week in Social Media and Marketing” that will be coming out every Friday on our blog. We did all the work for you, so now you can know what each week’s most interesting stories were.

Let us know what you think about these stories, if you think we missed anything or if you have any questions or comments about this weekly series in the comments section below!


Google Photos now lets you create shared albums for anyone to add images or videos to via VentureBeat

Google Photos was first announced at Google I/O back in May, promising unlimited storage for your high-quality photos and videos — for free. It was a big move for sure, but although the app made it easy to share images by sending links through messaging apps or email, it lacked the collaborative tools groups need. But now, when a creator shares an album, others can not only view the snaps, but add their own too. Everyone in the group receives alerts when fresh content is added.


Bitcoin’s Creator Satoshi Nakamoto is Probably This Unknown Australian Genius via Wired

Even as his face towered 10 feet above the crowd at the Bitcoin Investor’s Conference in Las Vegas, Craig Steven Wright was, to most of the audience of crypto and finance geeks, a nobody. The 44-year-old Australian, Skyping into the D Hotel ballroom’s screen, wore the bitcoin enthusiast’s equivalent of camouflage: a black blazer and a tieless, rumpled shirt, his brown hair neatly parted. His name hadn’t made the conference’s list of “featured speakers.” Even the panel’s moderator, a bitcoin blogger named Michele Seven, seemed concerned the audience wouldn’t know why he was there. Wright had hardly begun to introduce himself as a “former academic who does research that no one ever hears about,” when she interrupted him.


Tumblr’s Instant Messaging Now Available To All, Adds Support For Sharing Posts via TechCrunch


Originally, the product itself was fairly bare-bones – you could text messages to others, and not much more. But now users are also able to share posts via the service, as part of this most recent update. The addition makes sense as Tumblr users are generally connecting with each other to talk about their shared interests or content on the site, as opposed to other social networks where you’re generally chatting and networking with friends. In fact, Tumblr users may only know each other by their screen names, not their real identities. Being able to share a post privately with another Tumblr user and optionally comment on what you think, then, is something that many messaging users will likely want to do.


Spotify considers allowing artists to withhold new songs from free service via Financial Post

Music-streaming giant Spotify is toying with the idea of allowing musicians to reserve new releases for paying subscribers, although it balked at doing so for Coldplay’s latest album, according to a person familiar with the matter. Such a move might push some users of Spotify’s free version to upgrade to a $10-a-month subscription. Artists and record labels have pressured Spotify to pay more for the music it streams.


Recycled Potato Chip Bags are the Next Wave of 3D Print Making via Mashable

3D printing is the future of fabrication, but there’s one problem: It uses a lot of plastic. Enter 3D Brooklyn, a small studio that uses materials that can’t be recycled the old-fashioned way, like potato chip bags, as the raw ingredients for its 3D-printed objects. Chip bags are made from a blend of polypropylene and polyethylene, which makes them difficult for conventional recycling programs to reuse. The studio sources its chip bags from TerraCycle, a New Jersey-based recycling company, which melts the bags down and forms them into pellets. The team at 3D Brooklyn uses those pellets to make filament — the main ingredient used in 3D printing — that they sell to other companies for their own printing operations.


Facebook now lets you comment on posts when your phone is offline via The Next Web

Facebook has been adding features to its mobile apps to improve the experience for users on slow connections. Today, it’s rolling out enhancements to its News Feed on its Android app for speed and offline use. The app will now let you comment on posts even when you’re offline. It’ll save your comment until you’re connected again and then post it automatically.


Serial Has Returned and the Internet Cannot Handle It via TIME

The highly anticipated second season of Sarah Koenig’s podcast Serial is finally here and the Internet is going crazy about it. As was rumored, this season will tackle the case of Bowe Bergdahl, the U.S. soldier who walked off his post in Afghanistan in 2009 and was captured and held by the Taliban for nearly five years.


Crystal Pepsi Is Back, But You Have To via Huffington Post

Good news, ’90s kids: Crystal Pepsi is back in all its clear, caffeine-free glory. But don’t rush to the grocery store just yet. You’ll have to win your soda, as Pepsi is giving away 13,000 six-packs of Crystal Pepsi in a special sweepstakes. The competition — and the party — is really heating fizzing up. You may remember Crystal Pepsi as the short-lived soda that disappeared from shelves in 1993. Pepsi hinted at the drink’s return in June, when competitive eater Kevin Strahle started a social media movement asking for a comeback. Now that time has come: Nostalgic soda-seekers can enter the Crystal Pepsi sweepstakes by joining the free Pepsi Pass program and using the Pepsi Pass app. (You have to earn points to enter the sweepstakes, but don’t worry: You’ll get a hefty sign-up bonus when you start using the app.)


Why Wall Street Loves – And Should Fear – Google’s New Supercomputer via Vice

Google researchers claim they’re working on a supercomputer that harnesses the power of quantum physics to calculate in one second problems that would take a regular machine 10,000 years to solve. If they’re right — some people have raised questions about their claims — then the world could be at the dawn of a new age of über-powerful computers. “Because the operating system of nature, as far as we understand it, is quantum physics, you need a process that acts on quantum physics to describe parts of the universe,” said Hartmut Neven, Google’s director of engineering, at a press conference at NASA’s Ames Research Center in Mountain View, California, on Tuesday. “Sooner or later, quantum computers will be the tool of choice to solve these problems.”


Madonna plays surprise gig at Place de la République for victims of Paris attacks via The Guardian

Madonna has staged an impromptu mini-concert at the Place de la République in Paris, the site of massed tributes for the victims of the 13 November attacks. Following a sell-out concert on Wednesday evening at the Bercy arena in the French capital as part of her Rebel Heart tour, the singer tweeted that she was heading to the square for an after show appearance. Video clips from the scene, taken by fans and bemused passers-by, showed Madonna singing with her son, 10-year-old David, and guitarist Monte Pittman. Beginning with Ghosttown, she moved on to John Lennon’s Imagine and Like a Prayer. Pittman later told the AFP news agency: “She wanted to pay tribute, she loves this city.

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