HOW TO BUILD A KPI FRAMEWORK

Learn how to embrace the digital age and move from traditional marketing KPIs to clear and effective social KPIs

Before social media, marketers had to rely solely on traditional KPIs for quantifying and benchmarking their brand intelligence, and the old marketing metrics, while useful in many ways, still left a lot of unanswered questions in terms of accuracy and context. Social media KPIs can shed light on some of these areas and provide a full and more insightful view of brand intelligence.

This guide will provide a breakdown of how to move from the traditional brand intelligence marketing metrics to a social media KPI framework, as well as business examples that will help put these KPIs into perspective so you can quickly get started in building a social media KPI framework of your own.