Social media trend analysis
For brands that want to achieve and maintain their relevance on social channels—to lead and not follow markets—social media trend analysis is an essential practice. By leveraging real-time data from social networks, blogs, and forums, firms can collect primary market research data from billions of users around the world.
Using social listening and trend analysis tools together, organizations can monitor the conversations of real people about their brand, products, and services while obtaining actionable insights into the trends influencing their customers and their business. Through social media trend analysis, firms can take the pulse of the social web, using the knowledge they gain to more effectively inspire, engage, and delight online audiences.