Social Listening for Food & Beverage
Food and beverage brands face challenges around the globe from changing audience tastes and perceptions about ingredients and processes used in production. Synthesio’s vast data pool is the industry standard among all CPG analytics companies, which ensures that you won’t miss a mention from a source that can cause a crisis for your brand.
- Synthesio’s alerting infrastructure monitors the volume and sentiment of posts containing your brand keywords and delivers communication to stakeholders in real-time metrics
- Image recognition technology lets you capture visual mentions of your logo in public photos and videos to measure feedback from product launches and sponsorships
- Synthesio’s audience insights tool analyzes target audiences to produce demographic and geographic insights that allow you to intelligently test new products