Social Listening for Investment Banking
Investment banks can use social listening to go beyond general data gathered from social media. With social media being one of the biggest influencers, quality data and insights can influence investors’ judgment.
- Investment banks can build a more complete market analysis with social listening, to assist institutional investors, group heads, and managing directors.
- Data visualization widgets empower stakeholders with the ability to quantitatively measure the overall reach and impact of sensitive topics and sentiment.
- Investment banks can use social media during the due diligence process of a merger or acquisition.