Social Listening for Brick & Mortar
Brick and mortar businesses find themselves in a precarious position fighting off advances from e-commerce giants and the rapidly expanding big-box retail universe. Synthesio drives brand monitoring programs for retailers, empowering executives with a platform that can track omnichannel marketing campaigns, gauge brand health, alert for crises, and surface insights on the trends driving consideration.
- Track consumer reviews from top e-commerce retailers to see what products are resonating with online communities before investing budget on untested inventory.
- Measure the ROI of in-store campaigns and promotions by capturing the posts, images, and videos that attendees share in quantitative dashboards with clearly defined KPIs.
- Monitor stores with simply structured subtopic dashboards that provide a granular breakdown of local establishments as well as a high-level overview of the brand’s social reputation.