AdWeek – How Mastercard’s CMO Spends Half of His Time At CES Roaming for Ideas
Voice is an area of increased interest for Mastercard. It also seems to be something that’s of at least some interest to Mastercard’s customers. According to Mastercard’s digital payments study released in early 2017 analyzed 3.5 million conversations across various social channels. The study, which was conducted by PRIME Research and Synthesio, found that about 20 percent of those conversations expressed an interest in smart assistants. That percentage has likely increased as Siri, Alexa and Google Home become increasingly popular and more useful in daily life.