MarCommNews – Nike Strike Night is revealed as the top brand experience for social engagement

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MarCommNews – Nike Strike Night is revealed as the top brand experience for social engagement

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Global creative agency, Imagination, reveals the 10 most effective live brand experiences in its first Connected Experiences Index. Created in collaboration with global Social Intelligence platform Synthesio, the Index is compiled from the winning entries of the 2017 Campaign Event Awards, Cannes Lions events category, D&AD events category and The Drum Event Awards, and measures engagement through social mentions and deep dive analysis of brand sentiment.



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