WSYR-TV: National exposure benefits Syracuse community
Everyone is talking about Syracuse University right now— and the national attention is paying off. SU stands to make millions from the television rights to the Final Four, but the city of Syracuse will also see its share of money from the national exposure. Believe In Syracuse is a non-profit that aims to promote positive perceptions and to improve the quality of life in Central New York, and John DeSantis, who runs the non-profit, said the games are making his job easy. “It’s not every year that you see a men’s and women’s program both in the Final Four. That’s something that you know you, you watch it on ESPN and it’s on all day. Jim Boeheim is on every show right now— it’s really exciting,” DeSantis said.