Social Media Today: Social Data Proves That Sponsoring Wimbledon Pays Off
Wimbledon is one of the most watched sporting events in the world, with a global audience estimated at over a billion people. On top of that, you can add the near half a million attendees throughout the tournament, and online conversations soar into the multi-millions too! Due to Wimbledon’s incredible global popularity, it is one of the hottest sponsorship opportunities in sports. With sponsorship campaigns that start weeks in advance of the tournament, many brands pour a lot of money into 360-degree sponsorship and marketing campaigns around Wimbledon. So the question remains, do these campaigns work? Do they reach the right audience and make the impact that these businesses and brands are looking for?