Digital Marketing Magazine: Why Social Media Listening is Leaving Polls in the Dust

Newsroom

Digital Marketing Magazine: Why Social Media Listening is Leaving Polls in the Dust

By

Polls and other forms of traditional market research such as surveys and focus groups have one thing in common – they are all soliciting responses to specific questions asked by a brand. In this Digital Marketing Magazine article, Synthesio’s UK Managing Director, Catriona Oldershaw, explains why – when it comes to market research – social listening is leaving polls in the dust.



Back to Newsroom