Variety: ‘Star Wars: The Force Awakens’ – Only 1% of Twitter Reactions Are Negative
“Star Wars: The Force Awakens” received nearly universal praise on Twitter. At a time when a movie’s success or failure can rise or fall based on how it is received in 140 characters, the “Star Wars” team can breathe easy. Only 1% of tweets about the seventh film in the science-fiction franchise were negative, according to Fizziology. Not that Disney, the studio behind the film, was worried. “The Force Awakens” shattered records for a domestic opening this past weekend, racking up $247 million. Going forward, however, the social media response is critical because it signals how strong business will remain through the Christmas holidays.