Audience Analysis with Profiler
Unlock your consumers’ Digital Body Language.
What’s digital body language?
Your consumers like and follow more than they post and comment.
Profiler is the only platform to take audience analysis beyond what consumers say by analyzing their interests and behavioral data.
Powerful Audience Analysis feeds:
Understand your audience’s interests to craft brand and product messaging that lands.
Generate in-depth reports with our audience analysis tool to boost your day to day marketing operations.
Leverage a powerful audience analysis tool to create content meaningful to the people consuming it:
- Build a complete content strategy and create the perfect story for your audience.
- Understand what verbal and visual messages appeal to your consumers.
- Discover unexpected affinities and trigger out-of-the-box ideas to produce innovative content
Use the right channels to reach the right people.
- Choose the right online and offline media channels to deliver the right messages to your audiences.
- Uncover the media preferences of any audience in any country.
- Launch campaigns on the social channels your audience is most active on.
Work with the people and organizations that will do the most for your brand:
- Make smart budget decisions by sponsoring events your audiences have the most interest in.
- Discover what organizations your audience loves to make smart partnership decisions.
- Choose the right influencers for your audience and your brand.
“Profiler by Synthesio gives easy access to rich insights on any audience. Beyond general interests, it allows us to get under the skin of specific customer segments and bring our personae to life. This way, we ensure that our marketing strategy and all of our initiatives are grounded in our consumers’ reality.”
Rosa Halford, Global Insights Manager, Asahi International