Synthesio Profiler for Audience Insights

Run demographic audience analysis on more than 10,000 data categories related to your target audiences

Audience Insights2018-10-23T13:59:33+00:00

Harness the power of the Synthesio audience insights tool, Profiler, to better understand your most important customers from the world’s largest social networks.

Audience Insights Tool for Social Intelligence

  • Find the intersection between content that works for your brand and what your target audience is already talking about to deliver better-performing campaigns.
  • Utilize the right channels and deliver content to the right people, at the right place and time, to achieve stronger performance.
  • Fuel your marketing automation programs with in-depth demographic audience analyses to deliver customized messaging.

Profile your audience from email, web visits, and social media

  • Analyze any target group based on age, location, interests, competitive affinities, and more.
  • Leverage look-a-like matching capabilities by importing information from your internal database and running demographic audience analysis.
  • Surface audience insights from your fans, followers, or even the consumers who visit your website

Pre-built and customizable Persona Templates

  • Leverage Synthesio’s audience insights tool to create relevant and attractive content for your target personas based on their lifestyle and behavior.
  • Deploy media planning personas to ensure you’re using the right channels to deliver relevant messaging to your target audiences.
  • Choose sponsors, partners, and brand ambassadors who will resonate most with your consumers by utilizing the sponsorship/partnership persona feature.