Synthesio Profiler for Audience Insights

Run demographic audience analysis on more than 10,000 data categories related to your target audiences


Harness the power of the Synthesio audience insights tool, Profiler, to surface your most important customers from the world's largest social networks.

audience insights social intelligence

Audience Insights Tool for Social Intelligence

  • Find the intersection between content that works for your brand and what your target audience is already talking about to deliver better-performing campaigns.
  • Utilize the right channels and deliver content to the right people, at the right place and time, to achieve stronger performance.
  • Fuel your marketing automation programs with deep demographic audience analysis to deliver customized messaging.
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Profile your audience from email, web visits, and social media

  • Analyze any target group based on age, location, interests, competitive affinities, and more.
  • Leverage look-a-like matching capabilities by importing information from your internal database and running demographic audience analysis.
  • Surface audience insights from your fans, followers, or even the consumers who visit your website.

Pre-built and customizable Persona Templates

  • Leverage Synthesio’s audience insights tool to create relevant and attractive content for your target personas based on their lifestyle and behavior.
  • Deploy media planning personas to ensure you make the right channel choices to deliver relevant messaging to your target audiences.
  • Choose sponsors, partners, and brand ambassadors who will resonate most with your consumers by utilizing the sponsorship/partnership persona.

See how Profiler empowers marketing decision making.