Banking on Social Listening: 10 Steps to a Successful Social Strategy


Banking on Social Listening: 10 Steps to a Successful Social Strategy

Banking1Are you ready to start investing in social media? Are the challenges of compliance and regulations holding you back? Don’t get left behind. Your customers and community are already talking about you, their experiences with your brand, your competitors and the overall financial industry – and social media has provided them with a megaphone to share their voice. Don’t miss out on the opportunity to integrate social into customer service, marketing, crisis and reputation management and sales and HR initiatives. With the right education and technology, you can put a social listening and engagement strategy in place, start interacting more effectively with your customers and use social intelligence to achieve business results.

In this ebook we will help you develop an effective social listening strategy. Learn how to:

1. Align Social Media Monitoring with your Business Objectives

2. Develop a Strong Social Media Policy

3. Create an Engagement Playbook

4. Understand your Industry’s Social Media Landscape

5. Cover all Channels and Languages

6. Build a Community around your Brand

7. Engage with Customers and Prospects

8. Archive Content and Engagement

9. Be Prepared for Escalating Crises

10. Measure your Success

Banking on Social Listening – 10 Steps to an Effective Social Strategy for Financial Services from Synthesio

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