Focusing on Social Media in Latin America
A Rapidly Expanding Market
Did you know that over 80% of Latin American web users use social media? We evaluated trends and best practices of brands in this rapidly expanding market. The number of web users in Latin America continues to grow yearly at a double-digit rate. This growth, however, hides a number of disparities from one country to another. Certain countries like Brazil, Argentina, or Mexico have already joined the top 10 consumers of social media worldwide in less than 2 years, while others consume far less.
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