Luxury Marketing Strategy in the Social Media Age

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Luxury Marketing Strategy in the Social Media Age

One of the most critical questions for any luxury marketing team to answer is, which social media network should they use for their social marketing campaigns? However, that is a complicated question to answer, as many changing variables that can change the answer from one campaign to the next or even one brand to another. The best way to answer this question is first to understand who your audience is, how old they are, what do they do and what are you trying to accomplish with this campaign. In this guide, we’ll break down the differences between:



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