Nissan Turns Consumers On to Electric Vehicles


Nissan Turns Consumers On to Electric Vehicles

Nissan has worked with Synthesio since early 2011, to monitor and analyze consumer conversations across more than 40 countries.

Check out the case study below to find out how Nissan uses Synthesio’s dashboards for on-going social reputation monitoring and diving deeper into key business areas, including benchmarking the consumer response to the new Nissan Leaf (an Electric Vehicle). Synthesio helped provide Nissan with the intelligence they needed to take action and shift consumer perceptions around the key barriers to purchase of Electric Vehicles – resulting in more than 1 Million people ‘turned on’ to EVs during the campaign, and the Nissan Leaf is now the world’s top selling electric vehicle.

Case Study: Nissan from Synthesio


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