Social Intelligence For B2B Brands
Social data allows marketers to measure the impact of marketing campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to pending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products.
Leveraging Social Intelligence for B2B brands is no longer a question of if you should be listening to online conversations, or engaging with customers in real-time, but rather: How do you set up the right approach to best suit your specific business needs? Social Listening and Engagement will help B2B organizations drive business impact, if you move from Social Listening to Social Intelligence, by integrating with existing business practices, corporate cultures, and you conduct it with strategic KPIs and objectives in mind.