Your Social Media Adverse Events Checklist for 2016
We’ve seen a lot of social media crises in the pharmaceutical industry this year. Some were handled extremely well, and others were handled so poorly that the rest of us were left scratching our heads saying “What were they thinking?!” In any case, one thing’s for sure: These online issues gave us all some great examples and lessons to learn from. We compiled a must-do list for each and every pharma brand in 2016. Download our guide to get you started in staying on top of adverse events – and detecting and handling any online crisis before it escalates.