Upcoming Webinar: 6 Ways to Boost Customer Experience with Social Intelligence: Use Your Listening Data Wisely
Join us on Thursday, March 1, 2018 at 1:00 PM EST to learn how social listening can provide your organization with a wealth of audience and competitive data. But do you have a plan to analyze and leverage what you’ve captured? Using a combination of organic listening, interaction monitoring, and audience profiling, marketers are able to improve customer experience by delivering highly engaging content to their most relevant targets across all the right media channels.
Join Greg Roth, Synthesio’s VP of global marketing, to find out six ways you can immediately put social listening data into action. You’ll also hear from agency Imagination about how they’re using social listening for their client Ford Motors. The webinar will cover:
How competitive intelligence can be turned into audience intelligence
How sentiment and affinity can be beacons for media, partnership, and content planning
How social listening can transcend campaign monitoring to become a vital part of the marketing optimization playbook