How to Use Social Listening to Drive Innovation (Presentation)
At Social Media London 2013, our UK MD, Catriona Oldershaw, discussed how to use social listening to drive innovation.
The Social Web is the World’s Largest un-Focus Group. It encapsulates all the key challenges of big data (Volume, Velocity, Variety and Veracity). But within this chaotic mess of unsolicited, unstructured, prolific and real-time conversations lie nuggets of insight that can trigger huge innovations in marketing, product development, and customer service.
Catriona shared real-life examples of how brands are using insights gained from global social media monitoring to innovate in different ways – whether it’s using social conversations as the fuel for marketing creativity, concept testing new ideas, being a Fast Follower or coming up with completely new product lines or service offerings.