Social Listening – Hospitality, Tourism & Airlines

Real-Time Consumer Insights for Global Hospitality, Tourism and Airline Brands

Accelerate Brand Success with Social Insights

Hospitality, tourism and airline brands need real-time market data to deliver the best infrastructure, equipment, and services. Leading global brands trust Synthesio to deliver the industry’s fastest, most accurate and deepest consumer insights from the social web with a powerful platform backed by a world-class customer support team. Synthesio also offers industry-leading thought leadership on use cases for social data, helping hospitality, tourism and airline partners grow their business, gain deep audience insights, prove ROI and make smart decisions on the web.


Visualize and Share Critical Information as it Surfaces

Hospitality and airlines brands have to respond to fast-moving markets and conditions and need to process information quickly. With Synthesio Beam, hospitality and airline brands can now visualize KPIs and trends to keep all departments and personnel up to speed.

  • Spot trends as they are developing with dynamic word clouds and rankings
  • Measure content performance in real time on owned and earned channels
  • Monitor brand and product-related mentions, media and content in real time
  • Benchmark brand share of voice against competitors or the industry as a whole
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Turn Customer Feedback into Business Opportunities

Tourism, hospitality and airline customers generate a lot of feedback about their experience. By monitoring this feedback, brands can identify and proactively resolve issues to elevate the brand’s reputation and boost customer positivity.

  • Quickly identify and resolve customer issues that used to be difficult to understand
  • Measure and boost positive customer feedback relative to neutral and negative feedback
  • Attract new customers and drive higher revenue from your existing customer base
  • Identify negative mentions in real time to expedite issue resolution and boost satisfaction
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“In just one year we saw our positive customer feedback online increase by 55%.”

Yves Lecret, CMO
Accor Novotel

Benchmark Your Brand Against the Competition

The tourism, hospitality, and airline industries are crowded high-velocity spaces. To stand out from the competition, you have to figure out where your brand stands. With Synthesio’s brand benchmarking and reputation measurement tools, identify your brand’s strengths and competitive advantages.

  • Benchmark brand share of voice against top competitors to see who’s winning the conversation
  • Leverage Social Reputation Score™ to measure reputation and satisfaction across the industry
  • Identify satisfaction around individual products, services, and features to optimize offerings
  • Utilize Synthesio’s ROI tools to understand the impact of campaigns and other online activities
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social media listening

Filter and Sort to Focus on the Important Conversations

There are a tremendous number conversations on the web around travel and hospitality experiences. With Synthesio, finding and focusing on the ones that matter only takes a few clicks. Drill into your data with real-time, dynamic filters designed to surface insights quickly.

  • Filter your entire dashboards or individual metrics by date range, source type, influencers and more
  • Focus on conversations in any combination of 197 countries and 80+ languages around the world
  • Sort and filter your research by source type to focus on the sites where customers are talking
  • Track conversations around specific keywords to keep tabs on brand-critical issues and topics


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Learn More about What Synthesio Does for Hospitality, Tourism, and Airlines

The social web holds opportunity for leading Hospitality, Tourism and Airline brands. Want to see how the best-in-class Social Intelligence platform can help you capitalize?