Social Listening – Retail

Build Your Brand and Boost Revenues with Real Consumer Insights

Build Superior Customer Experiences with Social Insights 

Retail brands need consumer insights to build better products, services and customer experiences. Leading global brands trust Synthesio to deliver the industry’s fastest, most accurate and deepest consumer insights from the social web with a powerful platform backed by a world-class customer support team. Synthesio also offers industry-leading thought leadership on use cases for social data, helping retail partners grow their business, gain deep audience insights, prove ROI and make smart decisions on the web.

Understand What Customers Are Buying and Why

Sometimes new products take off and sometimes they don’t. With Synthesio’s advanced social media monitoring and analytics tools, Retail brands can get to the root of consumer sentiment, preferences and behaviors to identify which products are garnering the most positive buzz, driving the most revenue, and why.

  • Analyze preferences, attitudes and sentiment that are driving purchase behaviors
  • Track consumer feedback on specific products, services and product lines
  • Filter conversations by country, language and media type to focus your research
  • Monitor brand reputation with the proprietary Social Reputation Score™ metric
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Drive Organic Brand Buzz with Influencer Marketing

Retail brands have social influencers and ambassadors all over the web. With Synthesio’s social listening tools, you can find and connect with these high-value users to boost positivity around the brand, drive buzz and attract new fans.

  • Identify brand influencers and advocates to boost organic conversation volumes around the brand
  • See which online communities are the most passionate about your brand and products
  • Assemble communities of brand ambassadors to drive influencers campaigns online and offline
  • Build targeted content based on influencer niches and communities to attract new fans
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Apply Insights to Online and In-Store Sales Strategies

Retail brands rely upon delivering the best products and experiences to drive revenue. Following and analyzing social conversations can give brands a leg up on consumers likes, wants and needs. This information can then be fed into online and retail strategies to drive higher revenues and satisfaction.

  • Use feedback from consumers to fuel smarter decisions in your online and physical storefronts
  • Analyze campaign feedback in real time to see how brand messaging is resonating with consumers
  • Understand where brand perception is strong and what factors are driving the positivity
  • Invest in campaigns, sales strategies, and sponsorships that reinforce the brand’s core identity
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social media tools

Deliver Personalized Customer Service to Boost Satisfaction

Building and nurturing positive relationships with customers is key to success in the Retail industries. Happy customers equate to more revenue for your brand, as well as the positive online buzz that’s likely to attract new fans, customers, and business.

  • Identify customer questions, suggestions and detractions with Natural Language Processing (NLP)
  • Leverage Synthesio’s industry-leading social ecosystem to deliver customer service quickly
  • Utilize out-of-the-box engagement and customer care integrations to respond to customer needs
  • Measure new customer awareness, acquisition, activation and satisfaction with social ROI tools
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Learn More about What Synthesio Does for Retail Brands

The social web holds opportunity for Retail brands. Want to see how the best-in-class social intelligence platform can help you capitalize?