Social Media Public Relations

Protect Brand Equity


Protect your brand equity by monitoring the pulse of your consumers with the Synthesio Social Intelligence Suite.

social media public relations crisis monitoring

Crisis Monitoring

  • Track fluctuations in sentiment in any location or language to catch negative situations before they escalate.
  • Surface targeted keywords in qualitative mentions to proactively respond to adverse events.
  • Measure success of crisis control activities by monitoring customer response and it’s impact on overall brand health.


  • Generate alerts based on conversation volume spikes to respond to irregular social media public relations activities.
  • Designate specific events to trigger alerts to key departments, teams or personnel.
  • Route specific subsets of content through alerts to stakeholders in your organization.

Visual Listening

  • Detect outdated or unauthorized usage of legacy logos to protect your brand equity.
  • Gauge the complete value of your sponsorship investment by identifying and measuring the associated engagement with your brand logo in visuals.
  • Protect your reputation by surfacing usage of your logos in conjunction with imagery that might have a negative impact on overall brand health.