New Synthesio white paper : Maintaining the allure of luxury online
The luxury sector is perhaps unique in that it is the only sector that does not address its clients when engaging with people online. Ferrari had almost 9,000 comments on social media alone last month, for example, but surely does not have 9,000 people buying Ferraris every month. The communities that a brand addresses online, then, are not communities composed of clients – for the most part – but communities of brand advocates.
Synthesio took a look at what Internet users want from luxury brands, who is talking about them online, and how luxury brands are evolving to incorporate the social web into their marketing and communications strategies.
- How have luxury brands brought storytelling to the social web?
- How can luxury brands remain exclusive in a decidedly unexclusive atmosphere?
- Which platforms do luxury brands use online to spread their messages?
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Synthesio’s other case studies and white papies are here 😉