Synthesio provides the tools to take conversations from the social web and convert them into information that can fuel smart, data-driven decision-making across the organization.
Synthesio Dashboards for Social Listening
The Synthesio Social Listening Dashboard is the interface within the Synthesio Social Intelligence Suite where data from one or more related queries are displayed both quantitatively and qualitatively. Several topics live within a dashboard for easy comparative analysis. Each dashboard has a Listen stream (comprised of all mentions in a data set) and an Analyze interface (customizable with different data visualization widgets). Both interfaces can leverage the full set of Synthesio data filters for more granular analysis. Synthesio dashboards each leverage an underlying infrastructure that processes each mention with the following:
- Natural Language Processing (NLP) technology to surface topics and trends automatically
- Automated Sentiment Analysis (ASA) that systematically tags each mention with a sentiment value
- Data Enrichment technology that adds a robust matrix of user demographic information and interaction tracking
Synthesio Profiler for Audience Insights
The more you know about your audience and their needs, the easier it is to identify opportunities for growth. Synthesio Profiler makes surfacing audience insights easy with consumer profiling that harnesses the data that lies behind the world’s largest social networks. Profiler features out-of-the-box audience personas filled with granular information on the demographics, behaviors, and interests of your target consumer. Personas help put a face on the people that matter to your brand and make it simple to deliver the right messages, on the right channels, to the right audiences.
- Over 10,000 unique data categories with geo-specific interests for each country
- Customizable persona building to create audience insights reports relevant to your brand
- Integration with social intelligence platform data to build custom target and reference audiences for analysis
Synthesio Beam for Social Media Command Centers
Synthesio Beam is a real-time social media command center that visualizes social KPIs in a multi-screen display suitable for sharing. Beam lets you optimize your campaign content on-the-fly with real-time feedback from your customers and online audiences, so you can be sure that your brand channels and messaging are exceeding industry benchmarks. In addition to surfacing KPIs vital to your brand, our social media command center can provide you with a rolling display of every mention that is pulled into your dataset. By combining the qualitative and quantitative data in a single experience, Beam provides enterprises with the tools they need to share their social success across their organization.
- A highly customizable interface that leverages all of Synthesio’s data enrichment filters
- Rotating global visualizations that pinpoint the location of where each real-time mention originated
- A stable, scalable infrastructure the integrates seamlessly with the data from our social listening dashboards