Go from hunches and intuition to data-backed decisions you can trust. Understand your target audience and create compelling campaigns by harnessing the power of social-based audience analysis.
Know your audience.
Identify the interests and behaviors of your target audience:
- Personalize your content by surfacing your audience’s over-represented interests
- Find white space opportunities by tapping into previously unknown or under-utilized topics and trends
- Engage your most passionate consumers by identifying niche markets that your competitors are not targeting
- Amplify your brand-voice by collaborating with key Influencers
Craft the right message.
Get a holistic view of consumers that matter to you by using Synthesio’s audience analysis solution, Profiler:
- Personalize your content by surfacing your audience’s over-represented interests
- Optimize your campaigns by finding and communicating across your consumers’ preferred channels
- Harness the power of viral content by identifying emerging trends
Analyze and act upon consumer behaviors.
Synthesio makes it easy to evaluate audiences and their unique needs:
- Understand the demographics of your target audience
- Boost your visibility by understanding their social media behavior and favorite channels
- Quantify the return on investment of new audience campaigns
