Luxury Marketing Through Social Listening and Audience Insights

Luxury Marketing Through Social Listening and Audience Insights2018-11-13T14:01:05+00:00

Luxury brands use the Synthesio Social Intelligence Suite to make strategic business decisions

Luxury brands, including cosmetics, fragrances, and fashion brands turn to social listening for luxury marketing insights.

Social Listening for Cosmetics

Lip kits, contouring … what’s next? Cosmetic brands leverage social media intelligence to track trends and see what their consumers think about their brand. See if your new product is performing up to consumer standards and determine your brand’s pain points.

  • Cosmetic lines can set up alerts for competitors and their luxury marketing campaigns.
  • See where your luxury cosmetic brand stands compared to competitors with the Synthesio Social Reputation Score.
  • Learn what your customers prefer throughout their in-store and online customer journey.

Social Listening for Fragrance Brands

A fragrance purchase is no longer just an in-store experience. People can find their signature scent online with the help of product reviews and recommendations from other consumers and influencers. Create a crafted experience for your luxury fragrance brand using the Synthesio Social Intelligence Suite.

  • Synthesio’s Social Intelligence Suite can help your luxury fragrance brand discover potential influencers that can strengthen your campaign.
  • Use Synthesio Profiler, our audience insights tool, to increase market share by learning about your competitor’s consumers.
  • Spot trends with the industry’s fastest and most precise platform.

Social Listening for Fashion

Fashion brands can leverage insights from the Synthesio Social Intelligence Suite to track industry trends and sentiment from around the globe.

  • Track consumer shifts and determine ways to create a personalized in-store and online shopping experience.
  • Use Synthesio’s Social Intelligence Suite to tailor product recommendations.
  • Measure social ROI, brand loyalty, share of voice, sentiment, influencers and more.