Content and Media Planning
- Make online/offline media decisions based on the interests and affinities of any audience in any country.
- Discover each audience’s preference for periodicals, television channels, radio stations, and social networks.
- Find the right content that will resonate best with your customers and back-up your delivery decisions with real data.
- Collect interaction metrics with Synthesio Plus to get a cohesive picture of virality of each post and campaign.
- Gauge the worth of organic activity by analyzing the media value specific to your campaign topics and subtopics.
- Measure the true resonance of your campaign content with an Engagement Rate KPI powered by both organic mentions and earned interactions.
Sponsors and Partners
- Discover the affinity of your audience with other brands to make smart partnership decisions.
- Invest sponsorship dollars in the festivals, conferences, and sports events that your audience prefers.
- Choose the right celebrity ambassadors for a product or campaign.