Marketing

Plan and Measure Accurately

Marketing2018-10-23T14:28:16+00:00

Leverage the Synthesio Social Intelligence Suite to drive smart marketing decisions across all vital use cases.

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Content and Media Planning

  • Make online/offline media decisions based on the interests and affinities of any audience in any country.
  • Discover each audience’s preference for periodicals, television channels, radio stations, and social networks.
  • Find the right content that will resonate best with your customers and back-up your delivery decisions with real data.

Campaign Analysis

  • Collect interaction metrics with Synthesio Plus to get a cohesive picture of virality of each post and campaign.
  • Gauge the worth of organic activity by analyzing the media value specific to your campaign topics and subtopics.
  • Measure the true resonance of your campaign content with an Engagement Rate KPI powered by both organic mentions and earned interactions.

Sponsors and Partners

  • Discover the affinity of your audience with other brands to make smart partnership decisions.
  • Invest sponsorship dollars in the festivals, conferences, and sports events that your audience prefers.
  • Choose the right celebrity ambassadors for a product or campaign.